FIAT FOMO CAMPAIGN+

[ "messy hair don't care" integrated campaign]

All fun things in life mess up your hair: Jumping, kissing, dancing, making love, laughing out loud.
Let's embrace big, sexy, messy hair and wear it like a crown:
A symbol of passion, pride, sexiness, and alluring sophistication.

[ wind blowing machines ]

Wind blowers shaped like the Fiat Spider dashboard will be placed in cosmopolitan cities
with lots of foot traffic. They will blow people's hair recording the interaction for social media uploads.

[ social media interactions ]

People will be able to upload their videos through different social media platforms
like Vine, Instagram, Twitter and Facebook.

[ snapchat new filter]

Have fun with Snapchat by using the interactive FIAT FOMO filter that moves people's hair
as if they were cruising the Fiat Spider.

In collaboration with:

Michelle Kawas - Art Director
Andreina Ponce - Art Director